An eyeball scan along any Portland neighborhood commercial
street shows the dreadful impact of the pandemic and internet shopping. Many stores that sold merchandise are
gone. The ones that remain offer
services not available online – cannabis, haircuts, tattoos, massages and
toenail and fingernail renovation.
Vacancies offer new opportunities. An unusual one is occurring on NE 24th Avenue
where a longstanding limousine tenant has been replaced by what can best be
called a high-end man cave.
An affluent (presumably) car collector hired designer/contractor John McCulloch to renovate the indoor space. Over half of the old limousine area will be devoted to the owner’s car collection. The rest contains computerized bicycle-racing exercise machines, a sauna, showers and a wet bar.
The renovations do
not physically affect five storefronts facing Broadway that are part of the
same building. The single-story commercial
building dates to 1913; the identity of the architect is not known today.
McCulloch faced at least two interesting design challenges. One was what to do with large picture windows that once allowed substantial views into the formerly retail space. McCulloch answered that challenge with some large historical photographs showing other buildings in the neighborhood, plus a large blow-up drawing of the 1905 Lewis & Clark Centennial Exposition.
All told, the solution to the windows problem gives pedestrians interesting things to look at that related to Portland history, neighborhood history and architecture. One could imagine that the images could be swapped for others over time, but perhaps that is too big of an “ask.”
In the architectural preservation world, finding new uses for vintage buildings is one element that savesthem from potential demolition. This case offers an interesting – if unusual – example. The result is definite visual improvement over the building's former appearance, below.
-----Fred Leeson
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