Restored facade at 716 SE Grand Ave. |
Dramatic changes in retail shopping stemming from the pandemic and internet purchasing have given some building owners opportunities to peel off fake frontages and to restore facades to their historic architecture.
Fake facade before removal |
Demolition revealed metal brackaets at cornice that held the top of the false front |
Despite the encouraging restoration, the building sat vacant for three years. The pandemic has pushed more shoppers to the internet and led to increased retail vacancies on Portland’s commercially-oriented streets.
The façade’s restoration included reintroduction of the
clerestory windows, located above the ground-floor windows on the heightened
first floor. These windows were intended
to allow more natural light into interiors which were poorly served by
electrical illumination of the era.
Two and three-story buildings having storefronts on the ground level and offices or residences above were highly common edifices in the first two decades of the 20th Century. They were especially popular on commercial streets like SE Grand that bore streetcar lines carrying most local commuters before the automobile achieved mass popularity.
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If a real person puts a new facade on a building, is it "fake"? Do buildings have to be frozen in time?
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DeleteWhen a curtain wall is placed over the original facade, it is fake. The actual building is still there, just covered up. This happened a lot after WWII, with the effort to "modernize."
DeleteThis particular building was frozen in time by the fake facade. Now the ice has thawed and it's nice and warm and will continue flowing nicely into the future.
When a curtain wall is placed over the original facade of a building, it is a real curtain wall, not a fake. At some point, people will value the cultural reasons that led people to putting up the curtain wall and want to save some as historical examples of a certain time and place.
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