|
Picture postcard, late 1930s (GBD Architects) |
Northwest Portland’s biggest and most unusual historic
building is headed for a makeover intended to make it more lively and
interesting to the industrial and residential neighborhoods it straddles.
It is the huge former Montgomery Ward & Co.
warehouse and retail store that years ago had railroad spurs allowing rail cars
to be shunted from N.W. Wilson Ave. directly into its basement. (See lower right corner of postcard.) For more than 50 years, the big building helped
Ward compete against Sears for mail-order business long before anyone dreamed
of Amazon.
Ward shuttered the
retail store in 1972 and departed the rest of the building in 1982. It was bought by the entrepreneurial Naito
family, who converted the building to offices and exhibition space. Bill Naito took great pride in renaming the
building Montgomery Park by merely changing two letters in the huge neon sign
looming above the building. The building is listed on the National Register of Historic Places, in addition to being a Portland landmark.
Unico Properties, a major Seattle-based property investment
firm with large holdings in Seattle, Portland, Denver and a few other cities,
bought Montgomery Park in 2019. The
firm’s goal is to develop mixed-use properties in and around it.
Under plans approved by the Portland Historic Landmarks
Commission, Unico intends to open retail and food opportunities on all four
ground-floor frontages of Montgomery Park.
The firm also wants to add a restaurant at the top of the east bay,
including access by visitors to the roof and spectacular east-looking view
below the huge Montgomery Park sign.
|
Pop-out vestibule to be removed (GBD Architects)
|
The most noticeable change will be on the west side. Unico plans to remove the pop-out vestibule
added by the Naitos when they switched the main entrance to the building’s west
side. In its place, the design calls for
a glassy, three-story tall curtainwall panel set just proud of the main
walls. The entry would feature two doors
thirty feet tall and 10 feet wide that could pivot open in good weather to add
fresh air to the central atrium.
|
Proposed west-side entrance (GBD Architects) |
Dark metal framing of the curtainwall struck one commission
as “too dramatic” for the style of the historic building. Others believed it reflected a boldness
characteristic to the building’s overall size, and approved it as proposed.
The building was erected in two L-shaped phases, the first
in 1920 and the second in 1936. The two
Ls created an open plaza to the west, which was covered by a tilting glass
ceiling by the Naitos to create a dramatic atrium.
The reinforced steel beams on all facades show a clear
expression of the building’s structure, with little effort to dress them up
with architectural ornament. The
hundreds of windows have industrial-style steel sashes that appear to have
weathered well over the years. Glass
panes that were painted or covered over the years will be cleaned, according to
the plans.
Kimberly Moreland, a landmarks commissioner, suggested that
the building and grounds should have historical markers. The site itself was part of the 1905 Lewis
& Clark Centennial Exposition, and bygone neighbors included the Guilds
Lake World War II housing project and the Vaughn Street baseball stadium.
|
(GBD Architects) |
Should anyone be wondering, yes, the big Montgomery Park
sign will remain.
-----Fred Leeson
If you want to be added to Building on History's mailing list, write "add me" to fredleeson@hotmail.com
I used to walk through there parking lot going to the 4th grade. My step mother worked there later in my life. One of my son's worked there and I even had a part time job there. I loved to shop at Ward's throughout the years. Sad to see Montgomery Wards go out of business.
ReplyDeleteThe old Art Deco Merchandise Mart in San Francisco was a decaying hulk of building after Las Vegas took that business away back in the 90's. But then a local real estate firm bought that building and it became the Twitter headquarters, which completely re-vitalized the surrounding neighborhood.
ReplyDeleteI would think this project would be extremely inviting to tech companies.